Amazon, 2019
December 19th, 2019 — You are about to purchase the new Macbook Lift on Amazon. Price: $999 | Estimated delivery time: 27min | Tracking: Yes
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F769f9cd9-a206-45a6-8c76-eeae13e24d09_1168x496.png)
This “within 30min” delivery practice is not only a trend, it’s common use for everything, just name it… A hairdresser (glamsquad), A car (uber), A box of macaroon (toktoktok), A macbook (amazon)…
You’ve clicked on the “buy now with 1-click” button… Here we go:
h + 30 sec
Your order has been accepted and is being processed
t + 5 min
Your Macbook Lift has been packed and is transiting for dispatch
t + 8 min
Your order is on its way. Drone #42az
t + 15 min
Your order has arrived on the city dispatch platform
t + 18 min
Your runner is on his way. Approximate timing: 10 min
t + 27 min
Your runner is arriving… Open the door ☺
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F252887b7-2b3f-43a3-bdf6-2f85a3129668_730x650.png)