Ti Amo

Tutto va bene quando facciamo l'amore

Today, Amo launched ID, a public space of expression where everyone shares a collaborative white canvas to create and communicate freely with one another. Before we dig into it and what it means more broadly for Amo, let me rewind for a brief moment.

Early summer last year, Antoine had just left the company he had co-founded more than ten years ago. We had a chat in the backyard of our office in Paris. I couldn’t wait to hear what he was up to. After all, I had patiently waited for that day since Zenly was sold to Snap, back in 2017.

Truth be told, I left our meeting puzzled that day. I was expecting to envision the future, but it was just so incredibly early. That’s the beauty and the horror of social consumer apps. The only way to know is to build fast and launch too early.

I am biased, obviously, but Antoine is one of the rare, if not the only founder in that category who is truly intentional about what he’s building with a deep product perspective and behavioral understanding. Many successful founders who have built social consumer apps have just hit a giant gold mine while digging and taking turns quite randomly and then built the narrative around and tried not to make too many mistakes along the way.

Not a single founder has passed as much time as Antoine did interviewing users and pushing Amplitude to its absolute limits. When it comes to leveraging people (as users) and data (as analytics) to build the right product, I dare you to find… Oh, wait, maybe Josh Miller with Arc… Someone like him.

Social consumer applications are about status, communication, and entertainment. It’s where people build their status, communicate with each other, and get entertained. We post. We communicate. We watch.

With ID, their first app, Amo is making a statement. Yes, it’s beautifully designed and engineered, but it’s before all raw, simple, and imperfect because it’s who we are, and it’s how and where everything starts.

An irresistible company to fund is when the obvious meets the genius. Antoine pitched me one year ago the core principles of Amo. Shortly after our board meeting about three months ago, the team onboarded each one of us. And there we saw something that we had never envisioned before, that was so brilliant and so obvious at the same time. It was that first pitch finally taking shape…

I can’t wait for you all to see what’s coming next, it is just too exciting ! In the meantime, you can download ID here… or read more about it here :)

Oh… and listen to this 👇