Funnel, Model, Growth & Retention Whatever your business is, you have to master those four sets of metrics. Funnel of conversion The destination does not matter if you fail at taking the right path towards it. The funnel of conversion is the path from business origination toward closing and post-closing. If you run an e-commerce business for instance, it goes as follow:
The Fantastic 4: Funnel, Model, Growth, Retention
The Fantastic 4: Funnel, Model, Growth…
The Fantastic 4: Funnel, Model, Growth, Retention
Funnel, Model, Growth & Retention Whatever your business is, you have to master those four sets of metrics. Funnel of conversion The destination does not matter if you fail at taking the right path towards it. The funnel of conversion is the path from business origination toward closing and post-closing. If you run an e-commerce business for instance, it goes as follow: